Since then, Joel and Rory have played a pivotal role in Alder’s continued growth. Under their leadership, Alder has expanded its service offering, strengthened its builder partnerships, and streamlined residential installations across Victoria. They’ve overseen the development of key rebate programs, driven improvements in installation turnaround times, and reinforced Alder’s reputation for reliability and care.

Joel now focuses on builder relationships working closely with trade partners and project teams to deliver dependable, large-scale outcomes. Rory leads our residential, private, and rebate installations staying closely connected with the everyday Australians we’re proud to serve.

Now running the business side-by-side, Joel and Rory are committed to the long-term future of Alder. They honour the legacy their father built while shaping the next generation of leadership ensuring the values that started it all continue for decades to come.